Essay – Social Media – 01/12/10

on the first day of Christmas, at 1:45am (not sure what I am still doing up….) I started to research more into my essay, looking at a number of blogs and articles on the web: | Social Media Blog

Social media and marketing experts have had a wide range of opinions on the future of social media for a long time. Many said it would be gone by the end of 2010 (I even recall an article in 2007 that predicted the demise of social media as a marketing tool by 2008). Just about everyone who predicted that social media would die are either silent or admitting the error of their ways.

Scott Monty – The Social Media Marketing Blog

We’ll Always Have Blogging

“Round up the usual suspects.”
With all of the Facebook and Twitter commentary, out there, you’d think there’s nothing else of significance worth doing on the Web any more. But of course, you know that’s just crazy talk.

Corporate blogging has been with us for quite some time, with some major companies having forayed into the space in the early to mid 2000s. Yet there’s surprisingly little attention paid to it today. Why is that? Is it that the shiny object / GMOOT (“get me one of those!”) syndrome has worn off? Or is it that there’s a purpose that isn’t served by blogs?

Top 50 Social Media Blogs in 2008

Trying to keep on top of the ever-changing world of social media? Whether you are a marketer, developer, technologist, industry insider, or simply a news lover, this is the list for you. We’ve put together the top 50 social media blogs for the year that you should check out. These bloggers will help you stay on top of the latest trends and will entertain you in the process. we selected the blogs by grouping them into different categories that our small business owners would find valuable. Then we went out to find the blogs we felt were most relevant to entrepreneurs and had a high degree of authority as judged through various tools like technorati, alexa, rss readership, and compete. We hope you enjoy! The illustrations for the top 3 are provided by Happy Worker, a creative agency that makes custom action figures and custom toys.

These top 50 blogs are something that I will look into more detail, there seem to be some interesting sites on there that could provide some interesting evidence to support my argument.

6 Essential Steps for Executing Your Social Media Strategy

The Social Media Marketing Series is supported by Webtrends Facebook Analytics, which provides comprehensive tracking and measurement solutions to help you maximize your ROI. To keep up with Webtrends Social products, follow its blog.


It’s easy to plan a squeaky clean social media strategy for your business when it’s on paper. But executing all of the day-to-day tasks involved in that strategy can be a different story — and a giant, tangled mess — without implementing processes to manage it.

Thankfully, there are plenty of tools and strategies that can help community management teams communicate with each other, stay on the same page, schedule posts and cooperate with other departments.

Before you launch your strategy, consider how you will manage the execution. These six steps can help get you started…..

I was also advised by my lecture to look up the Channel 4 – Social Media Reality TV show 7 days –

Seven Days is the new Channel 4 show that follows a large, diverse group of Notting Hill’s most engaging characters – all of whom want your opinions and advice on what they should do next in their lives.

That’s where ChatNav comes in. Because each episode of the series is broadcast in the same week that it’s filmed, you’ll see the characters on TV reacting to, and in some cases acting on, your postings sent in through this website, Seven Days ChatNav.

Getting involved is simple – just pick your favourite character, click on their picture (on the Home page), and start telling them what you think they should do next. Then look out for the next episode of Seven Days, on Channel 4, Tuesdays at 10pm.

Posting a Comment

1. On the Home page click on the character’s photo who you want to advise.

2. Click on the big red button on the character’s Thoughts page, just below their picture. It is marked: ‘Tell him/her what you think they should do next’.

3. If it’s your first time on the site, you will be asked to log in. The easiest way to login and post a comment is with your Facebook account. If you don’t have a Facebook account you can register with your email address.

4. Type your comment in the text box and press the Post button just below it.

It’s as easy as that.

It’s been criticised for lack of ratings, but it is an interesting experiment, and take on ways to live life, and to make entertainment. It could be the future of reality TV….. more to come on this one, will look into it more!

Another website I was advised to look at was: Hope For Film (at least I think this is the right one…) – will have to double check and get back on this… haha!
Social Media – on wikipedia.

Now, we all know wikipedia, is written by anyone… but when it comes down to this essay, there is no right or wrong answers.. the facts matter, but opinions can be whatever they want to be…. This Wiki entry states the differences between Social Media and Industrial Media, as well as stating what Social Media  is, and why it is used in marketing and the media industry. 

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Andreas Kaplan and Michael Haenlein also define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.”[1] Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

“Social Media, Marketing, and “social authority”

One of the key components in successful social media marketing implementation is building “social authority”. Social authority is developed when an individual or organization establishes themselves as an “expert” in their given field or area, thereby becoming an “influencer” in that field or area. [10]

It is through this process of “building social authority” that social media becomes effective. That is why one of the foundational concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the “conversation” in the hopes that you can become a relevant influence in that conversation. [11]

that’s all I can really be bothered reading into at the moment…. haha, it’s late. I’m tired, and I think it’s time for bed, and sleep….. cold be gone!